With critically acclaimed collections, a loyal elite following and a strong worldwide presence, this fashion powerhouse has evolved into one of the hottest names in the fashion industry today. Visit a BCBG store today for women’s BCBG tops, dresses, gowns, BCGB jackets and accessories.
BCBG designer collections are sold in specialty stores and in major department stores, including Saks Fifth Avenue, Bergdorf Goodman, Bloomingdale’s, Macy’s, Lord & Taylor, Dillard’s, and more. Use the BCBG store locator to find your nearest store, or shop online and get free shipping to over 100 countries.
When you sign up for BCBG emails you can get 15% off your next purchase, stay updated and get exclusive offers. Visit the BCBG Bon Chic blog for fashion ideas, chic DIY crafts, recipes and daily inspiration.
The brand was founded in 1989 by designer Max Azria who is also Chairman and Chief Executive Officer.
Today, BCBG has more than 570 BCBG boutiques worldwide, present throughout North America, Europe, and Asia.
Their visionary, sophisticated designs have gained an immediate celebrity following among celebrities like Angelina Jolie, Rachel Bilson and Eva Mendes.
BCBG is named for the French phrase "bon chic, bon genre," a Parisian slang meaning "good style, good attitude".